The intention is for a major themed visitor experience, commencing at the new Pier entrance pavilion and extending to major facilities on the Pier Head, to provide activities for all ages.  The development will include:-

• A new pavilion style building on the site of the former bowling alley  
• Re-development of the foreshore promenade deck
• New pier trains and upgrade of the existing track, progressing to an additional track allowing four trains to run
• New train stations at the shore end and Pier Head
• New Pier Head building incorporating cafe's, bars and restaurants, 4D cinema/theatre, and conference/function suite.
• Extreme sports at the Pier Head, including bungee jumps, Scad Jump, Sky Scraper, Ejection Seat, extreme Helter Skelter and Rip Ride.
• Expansion of existing events and entertainment programme, taking advantage of the new spaces and cinema/theatre in the new Pier Head building
• Retail units at both ends of the Pier
• Improved Pier access
• Retention and improvement of facilities for berthing of commercial passenger vessels and private boats; angling and walking with enhanced seating
• A logical extension of the development at the end of the High Street and foreshore linking the town centre with the Pier
• An integrated lighting scheme throughout the Pier as part of the overall theming.

Pavilion at the shore end

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South Station 

The new south station building will be constructed in place of the existing station and will include a restaurant, a sundeck, coffee shop, retail, toilet facilities and  ticket office, and will provide access to the roller coaster.  The track, points and signalling will be replaced to increase the speed of the new themed trains and to allow an additional two trains to operate.

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Pier Head Building & Floor Plans
        
        (Click  to enlarge)