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The Project

The world famous Pier should be the
iconic symbol of Southend

"Southend is the Pier, the Pier is Southend"  Sir John Betjeman


 The Pier has always been a leisure facility and until the 1960’s attracted large numbers of visitors. Even before the fire in October 2005,  with limited entertainment and facilities, it still attracted approximately 380,000 visits annually.
The Pier is synonymous with Southend the world over.

Southend is well suited to the development of a leisure attraction.  It has a large catchment population of 13 million people within 90 minutes drive time, and an additional 2.5 million tourists in Essex.

This development will compliment the £40m overall ‘regeneration drive’ for Southend.  In preparing the proposal for development of the Pier, the company and it's consultants have undertaken extensive detailed market research and appraisal of opportunities.

Southend can again become a primary leisure destination, with the development linking the past and the 21st century, creating a major tourist attraction for all ages. The Pier will be a catalyst for the area, continuing the original purpose for which it was built.

This project meets the needs and challenges outlined by Thames Gateway - "Delivering The Future."

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